A Qwilr alternative, compared honestly
We make a competing product, so treat this page accordingly. Qwilr makes the best-looking proposals in this category, and if that is what wins your deals, nothing below should talk you out of it.
The short version: Qwilr is a presentation tool for proposals. ProposalBuild is a drafting tool for proposals. Qwilr’s bet is that the buyer is persuaded by the experience; ours is that the slow, expensive part happens before any of that — reading the brief, scoping it, and pricing it without underquoting.
Where we are different
Qwilr helps you present an offer beautifully. It does not help you work out what the offer should be. We extract requirements, deadlines and evaluation criteria from the RFP you were sent, then draft sections against them.
Qwilr starts at a premium per-seat price with a 14-day trial. Our free plan needs no card and does not expire, and our paid tiers start in single digits. For a freelancer or a two-person shop, the gap is the deciding factor more often than any feature.
Qwilr proposals are web pages first; the PDF is the fallback. Plenty of clients still forward a PDF to a procurement inbox or print it for a board meeting, so we treat the export as a real deliverable with your branding on it.
Switch between client brands or workspaces without logging out — useful when you run more than one book of business.
Where Qwilr is genuinely better
If any of these three is the reason you are shopping, Qwilr is the right call and we would rather you knew now.
Interactive web pages with embedded video, animated sections, live ROI calculators and quote builders the client can toggle. If your proposal is the pitch — design work, brand work, anything where the artefact demonstrates the craft — Qwilr will out-present us and we would rather say so.
Optional line items, quantity toggles and plan choices that recalculate in front of the client. Our pricing tables are structured and clean, but they are not a configurator.
Years of work on themes, fonts and brand kits so everything a team publishes stays on-brand without a designer in the loop. We are newer and simpler here.
Pricing
As of 2026-09-03, Qwilr lists Starter at $35 per user per month billed annually ($49 billed monthly), Growth at $55 and Scale at $75, with a 14-day trial and no free tier. Prices are shown in AUD for Australian and New Zealand customers and USD elsewhere. Check their pricing page for current figures, since these change. Ours are on the pricing page.
So which should you pick?
- The proposal itself is a demonstration of your craft
- You want buyers configuring options as they read
- Embedded video and interactive pages close your deals
- A premium per-seat price is comfortable at your margins
- Reading and answering RFPs is the slow part
- Your clients still want a PDF for procurement
- You want to start free, without a card
- Per-seat premium pricing does not fit your volume
If you run a studio or an agency, the marketing agency proposal software page covers that workflow, and the free proposal templates are yours to copy into whichever tool you pick.
Common questions
No. Qwilr offers a 14-day free trial of its Starter plan with no credit card, after which each user needs a paid seat. ProposalBuild has a permanent free plan with no card required.
At the time of writing, Qwilr lists Starter at $35 per user per month billed annually ($49 billed monthly), Growth at $55 and Scale at $75. Prices show in AUD for Australian and New Zealand customers and USD elsewhere.
Not if the visual quality of the proposal is doing the selling for you — that is the thing Qwilr is best at, and losing it to save money is a bad trade. Switch if you spend more time deciphering RFPs than designing pages, or if the per-seat cost has stopped making sense at your volume.